Competition

The company being shut down comes as no surprise, considering the fact that two of the best Star Wars games have been developed by outside studios, namely Pandemic and BioWare.

Disney strength is in movie and Disneyland. To go into game, it will need a different talent and passion. Asking employee to work on it will not succeed. Competition with high passionate artists is tough.

Lesson is that mta has not go into developing its own bus app. It regulates its data to individual developers.

Tfl has opened its bus and train data. There are 25 bus apps and 100 tube app. How is one going to win?

First the selling price is free. Second the ads revenue is too little. Creating innovative app requires lot of insight to what customer want.